the brief
A famous school in Bermuda has developed a sports and activity centre with a wide range of facilities. It's aim is to be available to and help the development of all members of the community.
We needed to create a brand to communicate its inclusive philosophy and a brand style that would be implemented locally across a wide range of fund raising initiatives.
the proposal
360 has become a verbal shorthand for the idea of totality, indicating everything is included and nothing left out.
It's easy to say and reflects the multi-faceted offer.
